Boa Vista Consulting
A founder-led advisory firm helping organizations and individuals navigate change with strategic clarity.
Clarity. Alignment. Transformation.
Mery Vieira
Founder & Principal Advisor
I’m Mery, an award-winning advisor with 15+ years of experience across marketing, communications, and brand strategy. I help organizations and individuals navigate change by clarifying the root of the challenge, identifying possible solutions, aligning resources, and determining the path forward.
My work sits at the intersection of branding, organizational change, and identity formation. I draw from market research, psychology, and narrative structure to help clients navigate their next chapter with strategic focus.
I currently work directly with every client on select engagements.
Testimonial
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future.”
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TAMARA THOMAS
Owner & Chief Creative Officer J’emerite
Clarity Starts Here
You’re in the right place if you are:
Restructuring An Organization: Your organization feels misaligned. Identify gaps across teams and use branding as the throughline connecting leadership, product, marketing, sales, operations, and customer experience.
Launching A New Business: Your new business needs a strategic foundation. Build a brand that launches with clarity and scales with purpose.
Building A Personal Brand: Your personal and professional identities feel fragmented. Integrate lived experience with professional expertise so your story, message, and purpose align.
Who I Serve
I partner with organizations, founders, and professionals who are building, evolving, or redefining their next chapter. Whether building a personal brand, launching a new business, or restructuring an organization, you are supported with a plan that positions you for long-term impact.
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For individuals navigating reinvention, integration, or visibility transitions. Deep identity, story, and archetype work that helps align who you are with how you lead, communicate, and show up, without forcing performance or visibility tactics that do not fit.
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For startups, new ventures, and early-stage organizations. Build it right from day one with a clear foundation spanning brand identity, positioning, and go-to-market direction.
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For organizations undergoing restructuring or navigating change. When the brand no longer reflects the current stage of growth, branding becomes the throughline that aligns marketing, sales, operations, and culture so the organization shows up consistently across the customer journey.
Executives & Thought Leaders
Boards, Advisors & Investors
Creators & Consultants
E-commerce & Consumer Brands
Founders & Venture-Backed Startups
Nonprofits & Mission-Driven Orgs
Testimonial
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
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TARA FRANK
Founder, Moonlock Cuisine
Services
My work begins from the inside out. Before brands grow, they must be clear about who they are, what they stand for, and where they are going. Through strategy, systems, and communication, I help individuals and organizations translate that clarity into aligned action and lasting impact.
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Brand Identity
Brand Positioning
Brand Messaging
Brand Strategy
Internal Brand Adoption
Brand Launch & Activation
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Customer Journey Mapping
Sales Enablement Strategy
Marketing Operations & Department Setup Strategy
Marketing & Advertising Budget Strategy
Fundraising & Grant Strategy
Sponsorship and Co-branding Strategy
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Thought Leadership Strategy
Speech Writing
Public Appearance & Media Prep
Content & Social Media Strategy
Bio Review & Editing
Website Review & Editing
Methodology
My approach is diagnostic, rigorous, and thoughtful. The work requires trust and transparency so underlying friction can surface clearly. From there, I identify the structural issues shaping the brand and develop precise solutions that align identity, strategy, and execution.
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A comprehensive evaluation of your personal brand or organization to understand what is working, where misalignment exists, and what must change for the brand to evolve with clarity and purpose.
This diagnostic examines key areas including:
Brand foundation — story, values, mission, vision, and visual identity
Internal alignment — leadership, marketing, sales, and operational cohesion
Strategic positioning — SWOT analysis and market landscape
Competitive environment and category dynamics
Target audience insights — demographics and psychographics
Product or service portfolio, scope, and pricing strategy
Organizational culture or personal brand community
This phase establishes the strategic foundation for the work that follows.
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Once the diagnostic is complete, we develop the strategic blueprint for your brand ecosystem.
This phase defines how identity, positioning, narrative, and systems work together so the brand operates with clarity across every touchpoint.
For individuals, we examine your personal journey, professional background, and future direction.
For organizations, we align leadership vision, internal operations, and the functional areas that shape the customer experience.
The result is a clear roadmap for how the brand should operate moving forward.
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The strategy is translated into action across the areas that shape how the brand operates and is experienced.
Depending on the engagement, this may include:
leadership alignment
messaging development
brand systems and guidelines
sales enablement
customer journey design
visibility strategy
operational integration
At this stage the brand becomes a living system, guiding how decisions are made, how teams operate, and how the organization shows up in the world.
Workshops
The Legacy Brand Workshop Series helps individuals and organizations apply The Legacy Brand Method™ through guided sessions designed for key moments of growth, launch, and rebrand.
Each workshop focuses on a specific stage of brand development and provides the clarity, strategy, and tools needed to move forward with confidence.
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For early-stage founders
Designed for founders preparing to launch or formalize their business, this workshop establishes the strategic foundation for your brand.
Participants clarify their brand story, positioning, audience, and offer so the business launches with a clear message and a brand structure built to scale.
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For individuals building a personal brand
For professionals, creatives, and thought leaders seeking to integrate their lived experience with their professional expertise.
This workshop helps participants clarify their narrative, define their positioning, and build a personal brand that aligns their identity, message, and public presence.
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For organizations preparing to rebrand
Designed for organizations navigating restructuring, leadership transitions, or brand evolution.
This workshop helps leadership teams identify internal misalignment, clarify the brand’s strategic direction, and establish the foundation for a successful organizational rebrand.
***Workshops are offered periodically and space is limited to maintain a focused working environment.
Testimonial
“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”
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JOMAYRA TORRES
Founder & Executive Director, Joys In Teaching
The Reclamation Blueprint™
Identity work is not just for organizations. The same principles that clarify a brand can restore clarity and agency in a person’s life. The Reclamation Blueprint™ is a guided reflection framework. Each edition follows the same seven-section structure. The context changes. The structure does not. Select the edition that reflects the season you are in.
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For identity integration and life transitions
Designed for women who are evolving beyond previous roles, identities, or expectations.
This guide helps you connect the threads of your life story, clarify your values, and articulate the direction of your next chapter with greater confidence and self-trust.
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For rebuilding authority after destabilizing work environments
For high-performing women recovering from toxic leadership, organizational instability, burnout, or political erosion.
This guide helps you identify destabilizing patterns, restore professional boundaries, and reclaim clarity about your leadership voice and next career move.
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For emotional clarity and rebuilding self-trust
Designed for women healing from relationship disappointment, imbalance, or emotional exhaustion.
This guide helps you recognize destabilizing relationship patterns, rebuild self-trust, and reestablish the emotional standards that protect your well-being.
Testimonial
“Mery is a great strategic thought partner and collaborator. Our work together uncovered new foundational pieces and structure for my business. She took the time to read through work previously done to better understand my overall business vision. I appreciated her empowering and highly supportive approach and asking the deep questions that led to further insights and creative ideas. Mery is transparent, a person of her word, and genuinely wants to see you and your business succeed.”
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OLIVIA GIANNETTI
Founder, Olivia Giannetti Consulting
Ready to map out your vision?
Let’s get to work.
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