Photo Credit:
www.boavistaofficial.com
My Business Namesake
Boa Vista Consulting is affectionately named after my birthplace, Boa Vista, Cape Verde - an island country off the West Coast of Africa, known for its clear turquoise waters, fishing community, eclectic seafood dishes, folk music, and hospitable people. “Boa Vista” means “Good View” or “Clear View” in Portuguese - which is what I deliver to my clients - a Clear Path Forward™
My Philosophy
I work with visionary entrepreneurs and mission-driven organizations to build impactful brands. My philosophy is to make good, while doing good. My clients include founders, executives, and entrepreneurs who lead corporations that prioritize sustainability, social enterprises that embed social responsibility in their business model, and nonprofits that drive awareness and actionable plans to change people’s lives and impact our planet for the better.
My Unique Approach
My approach to brand development is to include my clients in the process as a thought partner and co-creator. I don’t offer branding services, then deliver a finished brand guide for you and your team to figure out how to apply it yourselves. I work closely with you, every step of the way, to ensure that you understand how branding works, how to apply branding principals, and how to deliver on your brand promise. I do this by integrating consulting services with educational programs. This comprehensive model facilitates ongoing growth and adaptability, and equips you with the tools and strategies you need to navigate the ever-evolving landscape of branding, with confidence and clarity. When you work with me, you're not just hiring a service; you are gaining a thought partner that empowers you to become an informed decision-maker and driver of your brand’s growth and success.
About Me
Your Strategic Brand Advisor
I am a Telly Award-winning marketing professional with 15+ years of experience helping visionary entrepreneurs and mission-driven organizations with clear, candid, and strategic direction for building timeless, purposeful brands.
Welcome, and I’m glad you’re here. I am thrilled to work with entrepreneurs to build purposeful, profitable brands rooted in clarity, authenticity, and long-term impact.
With over 15 years of experience leading creative teams, managing high-stakes campaigns, and guiding changemakers through brand transformations, I bring both strategic precision and deep care to every engagement. My work meets at the intersection of purpose and profit—grounded in data, elevated by story, and led with heart.
Born in Cape Verde and raised in New England, my first lessons in entrepreneurship came from my grandmother, a bold businesswoman who ran multiple ventures and taught me what it means to lead with vision, grit, and generosity. Today, I carry that legacy forward by helping modern women build brands that stand tall and stand for something.
I’ve supported authors, consultants, creatives, and founders across industries—from startup launches to rebrands to marketing overhauls. Whether we’re working 1:1 or in a small group cohort, you’ll receive tailored, thoughtful guidance to help you elevate your brand, align with your audience, and lead with confidence.
You’ve got a vision. I’m here to help you shape it into a brand that builds generational wealth, impact, and a legacy you’re proud of.
—Mery R. Vieira
Your Strategic Thought Partner & Brand Advisor
