Helping visionary leaders and purpose-driven organizations build legacy brands.
Build a Brand That Stands the Test of Time.
What is a legacy brand?
A legacy brand is more than a logo or tagline. It’s a brand that endures—battle-tested in the marketplace, trusted by its audience, and continuously evolving to stay relevant and real.
What Do Strong Legacy Brands Have in Common?
Clear Purpose and Vision
Strong Brand Identity
Deep Understanding of Their Audience
Strong Founders or Leadership
Product or Service Excellence
Adaptability
Authenticity
Ready to build your legacy brand?
I’m Mery Vieira—Founder of BVC, Telly Award-winning brand strategist, and marketing leader with over 15 years of experience helping visionary leaders and purpose-driven organizations build legacy brands.
Whether you're a solopreneur shaping your personal brand, a founder bringing a new venture to life, or an executive leading a transformative rebrand, I help you align your business objectives with your brand vision to create a clear, strategic path forward.
Let’s build the brand your legacy deserves.
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
/brand·
identity/
:the purpose, core values, personality, as well as visible elements that identify and distinguish the brand in consumers' minds
SERVICES & PROGRAMS
I currently partner with a small number of clients each quarter to deliver bespoke, high-touch consulting services. I work with founders, leaders, and purpose-driven brands at pivotal stages in their brand development—whether launching, rebranding, or scaling for expansion. Through a thoughtful blend of strategy, market insight, and deep discovery, I help bring clarity to your vision and craft a brand roadmap built for lasting impact.
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Custom brand audit and brand strategy consultation for personal brands & growing organizations. Assessments and strategic consultations on:
✓ Brand Identity
✓ Brand Positioning
✓ Brand Messaging
✓ Brand Strategy
✓ Brand Adoption
✓ Brand Activation -
The Legacy Brand™ Incubator is a Live Bootcamp for early-stage founders & small business owners;
✓ 6 Weeks or 2-Week Accelerator covering Brand Identity, Messaging, Positioning, Strategy, Adoption, and Activation
✓ Bonus: 1:1 Strategy Session
[ Join the Next Cohort – May 20–30 ] -
Private brand intensives for organizations in transition.
✓ Repositioning
✓ Internal Alignment
✓ Visual Refresh
Inquire for Custom Quote -
Strong brands need strategic marketing deployment in order to reach the right target audience and achieve market share. I work with you to understand your brand positioning, target audience, and business objectives to develop an actionable marketing plan that gets results and delivers on your brand promise.
/brand·
strategy/
: the plan for how the brand should be perceived in the marketplace
Personal Brand Clients
I partner with ambitious leaders to transform their expertise and lived experiences into profitable personal brands. Together, we will clarify your positioning, refine your messaging, and develop a strategic roadmap for elevating your brand into one of impact and enduring legacy.
Executives & Organizational Leaders
Thought Leaders & Industry Experts
Influencers & Lifestyle Personalities
Creators, Consultants & Solopreneurs
Board Advisors & Investors
Activists & Advocates
“From the outset of our collaboration, Mery has been pivotal in shaping the branding strategy for Dr. Shea LLC. She meticulously assisted with crafting our brand’s identity, from selecting the perfect color palette to defining our archetype, ensuring our messaging resonated clearly with our intended audience. Mery’s commitment extended beyond just professional advice; she invested considerable time in understanding both my personal and business goals, which has been fundamental in tailoring a strategy that feels authentic and effective. This week, as our Facebook group, BCBA Resources, will reach a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance and expertise. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement. I enthusiastically recommend Mery to anyone seeking to elevate their brand with a thoughtful and impactful marketing strategy.”
— DR. SHANNON SHEA
Owner, Dr. Shea LLC. - Behavior Change Education Practice
Business Clients
I work with innovative leaders at the helm of industry-forward organizations on a mission to combine profit with purpose. I help founders and organizational leaders harness the power of storytelling and deep market insights to build a brand that inspires stakeholders, galvanizes employees, and activates audience engagement through a clear and cohesive brand vision.
Sustainable Fashion & Handcrafted Goods
E-commerce & Digital Retail
Residential & Commercial Real Estate
Health & Wellness
Tech Startups & Digital Media
Nonprofits & Social Enterprises
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
—TARA FRANK
Founder of MoonLock Cuisine
Let’s have a conversation.
Book a free 30-minute Discovery Call to explore your brand goals and see if we’re the right fit to work together.
Join The Legacy Brand: INCUBATOR™
I lead Live Online Brand Bootcamps for early-stage small business owners who have the brand vision —but need strategic guidance to move forward with clarity and confidence.
Join my 2-Week Intensive.
6 Sessions. 12 Hours of Instruction on Brand Identity, Messaging, Positioning, and Strategy. Plus, interactive Q&A and Bonus 1-Hour Private Consultation with me.
Limited to 10 Participants Per Cohort.
$450 per attendee
Next Cohort: May 20th - 30th
Tues & Thurs 7pm - 8:30pm ET
Live via Zoom
Curated Branding Tips In Your Inbox
Subscribe to The Legacy Brand™ Journal and get timeless branding insights, delivered quarterly. Your ultimate guide to building a profitable, purpose-driven brand.
What to expect:
Lessons & Case Studies: Insights from iconic brands and why they’re worth studying.
Actionable Steps: Practical tips for clarifying your brand vision and setting strategic goals.
Engagement & Support: We value relationships. Have questions? We’ll answer them personally and may even feature your question in our next e-newsletter.
Exclusive Updates: Stay in the loop on upcoming workshops, meetups, and special events.
Subscribe Now for branding inspiration delivered straight to your inbox.