Join The Legacy Brand: INCUBATOR™
A live, online incubator for startup founders who have the vision, but need strategy, structure, and clear next steps to build a brand that can grow.
In 3 weeks, you will build the foundation for a
legacy-ready startup brand.
6 live sessions (90 minutes each).
Hands-on work. Real feedback. Clear deliverables.
You will leave with:
Core brand identity and direction
Messaging pillars and a clear narrative
Positioning that sets you apart
A practical brand strategy you can execute
A 90-day action plan
Choose your cohort
Cohort A: January 13–29
Cohort B: February 10–26
Tuesdays and Thursdays, 7:00–8:30pm ET
Live via Zoom
Seats are limited.
This is a small cohort experience built for feedback and momentum.
This Is For You If…
This incubator is for startup founders who are building from the ground up and want a brand that can hold growth without confusion.
You are in the right place if:
You have a strong offer, but your messaging feels scattered
You are doing “a bit of everything,” and none of it feels cohesive
You want customers to understand your value fast
You want brand clarity before you spend more time or money on marketing
You are ready to build structure, not just content
What You Get
This is not a self-paced course. It is a live incubator with direct guidance and a clear build process.
Included in your enrollment:
6 live sessions (90 minutes each)
Interactive Q&A and real-time feedback
Workbooks, templates, and tools to complete each build step
Small cohort experience designed for focus and execution
Brand implementation plan for the next 90 days
Curriculum
Each session builds toward a complete brand foundation you can use across your website, pitch, and marketing.
Session 1: Brand Identity Foundations
Values, voice, audience clarity, and brand direction
Session 2: Brand Messaging
Messaging pillars, key phrases, and a clear narrative
Session 3: Brand Positioning
Category clarity, differentiation, and value proposition
Session 4: Offer and Business Model Clarity
Offer structure, packaging, and what you are known for
Session 5: Pricing and Integrity Strategy
Pricing logic, confidence, and sustainability
Session 6: Brand Strategy and 90-Day Plan
Execution priorities, channels, and next steps
Enrollment options
Cohort selection: after you enroll, you will choose your cohort: January 13–29 or February 10–26 (both cohort Tues and Thurs, 7:00–8:30pm ET). Choose the level of support that fits how you want to build.
Standard Registration: $497
Includes:
6 live sessions (90 minutes each)
Q&A and cohort feedback
Workbooks, templates, and tools
90-day action plan
VIP Registration: $997
Includes:
Includes everything in Standard, plus:
Bonus 1-hour private advisory session (1:1, via Zoom)
Use it to refine your positioning, messaging, offer, or launch plan.
What this program is not.
This is not a logo package or a design refresh. It is a startup brand incubator designed to align identity, messaging, positioning, and strategy so your brand supports growth and execution.
What Past Clients Have Said
“I love how engaged and interactive you are with us and that we have a platform to bounce ideas off each other.”
– Jomayra Torres, Joys in Teaching
“Your expertise set the framework for what our brand is and what it will become.”
– Tamara Thomas, J’emerite
“Mery helped define our brand’s identity, clarify our messaging, and expand our community. Her insight was invaluable.”
– Dr. Shannon Shea, BCBA Resources
“Your knowledge of branding, psychology, pricing, and strategy gave me the tools to build a business I believe in.”
– Magdala Adeleke, Financial Therapeace
“Mery transformed my brand story into a powerful narrative. It helped with everything from grant writing to packaging.”
– Tara Frank, MoonLock Cuisine
“She helped me build a legal, insured, and market-ready business—and encouraged me to start when I was afraid.”
– Marlene Andrade, Nurturing Daycare
Meet Your Coach
Founder & Chief Advisor
A Telly Award-winning marketing professional with 15+ years of experience providing clear, candid, and strategic direction to high-achieving leaders, and purpose-driven organizations who want to build profitable, purposeful brands.
Hi, I’m Mery.
I help high-performing professionals and mission-driven organizations build premium brands that reflect their true value, communicate with clarity, and scale with intention.
With 15+ years leading creative teams and guiding brand transformations, I bring structure to reinvention through positioning, messaging, and a cohesive brand ecosystem designed for long-term growth.
Born in Cape Verde and raised in New England, I learned entrepreneurship from my grandmother, a businesswoman who ran multiple ventures. That legacy shapes how I work, and how I lead every engagement - with excellence, integrity, and purpose.
Ready to Build Your Legacy Brand?
Join The Legacy Brand Incubator™ and leave with a clear foundation, strong messaging, and a strategy you can execute.
6 Sessions (90 minutes each)
Tues and Thurs, 7:00–8:30pm ET
Choose January 13–29 or February 10–26
Live via Zoom
