Let’s Build
Your Premium Personal Brand
You have the expertise, the years of experience, and the credentials to back it up. Now, it’s time to position yourself for visibility that scales.
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
YOUR VALUE IS NOT THE PROBLEM. YOUR POSITIONING IS.
You have the experience. What you do not have is positioning.
You have done the work, earned the credentials, and delivered results. But if your value is not clearly framed, you get treated like support instead of leadership.
You are tired of being underpaid with nothing to show for it.
When your expertise is not packaged into a premium narrative and direction, you lose leverage in promotions, negotiations, and new opportunities.
You are evolving, but your public identity has not caught up.
If your brand does not reflect who you are now, visibility feels forced, inconsistent, and exhausting. You do not need more content. You need coherence.
“From the outset of our collaboration, Mery has been pivotal in shaping the marketing strategy for Dr. Shea LLC... This week, as our Facebook group, BCBA Resources, reaches a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement.”
— DR. SHANNON SHEA
Founder, Dr. Shea LLC
Featured Program
The Reclamation Blueprint™
For individuals navigating identity shifts, reinvention, integration, or visibility transitions.
The Reclamation Blueprint™ applies branding principles with change management best practices at the personal level, where the system is the individual. This work focuses on aligning identity, narrative, and direction so personal brand expression feels grounded, clear, and sustainable.
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While our work together will be meaningful, and is designed to tap into your professional as well as your lived experience - this program is not life coaching, career coaching, or image consulting.
This work is a structured process used for building brands, but applied at the individual level.
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Program modules include:
Personal & Professional Brand Identity
Integration Personal & Professional Brand Positioning
Brand Narrative / Messaging Clarity
Thought Leadership Strategy Empire-of-One Business Strategy
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Supporting services outside of the program include:
Personal Bio Development for Website, Social Media, and Press
Speech Writing, Public Speaking, and Media Prep
A 5-Page Website using SquareSpace
Business Cards + Stationary Development
A Brand Style Guide
/thought·leader/
:a person whose views are taken to be authoritative and influential.
Supporting Capabilities
The following supporting capabilities are designed to work in tandem with the broader brand work we do together. However, if you feel confident about your brand and would like these services as stand-alone options - book a consultation so we can discuss your goals and how to best support you.
Writing Services
Resume Review & Rewrite
Executive Bio
Website Rewrite
Marketing Services
Social Media Content Strategy
Email Marketing & CRM Automation
Promotional Ads Development
Communications Services
Public Speaking, Speech Writing & Media Prep
Thought Leadership & Executive Positioning Strategy
Who I Work With
I partner with leaders, experts, and creative individuals who want to build an impactful personal brand.
Executives & Organizational Leaders
Thought Leaders & Industry Experts
Influencers & Lifestyle Personalities
Creators, Consultants & Solopreneurs
Board Advisors & Investors
Activists & Advocates
“Mery is a great strategic thought partner and collaborator. Our work together uncovered new foundational pieces and structure for my business. She took the time to read through work previously done to better understand my overall business vision. I appreciated her empowering and highly supportive approach and asking the deep questions that led to further insights and creative ideas. What I will remember the most of my work with Mery is that she is transparent, a person of her word, and genuinely wants to see you and your business succeed.”
— OLIVIA GIANETTI
Founder, Olivia Gianetti Consulting
Commitment To Excellence
Telly® Award-Winning
Brand Architect
Meet Mery Vieira
Founder & Chief Advisor
A Telly Award-winning marketing professional with 15+ years of experience providing clear, candid, and strategic direction to high-achieving leaders, and purpose-driven organizations who want to build profitable, purposeful brands.
Hi, I’m Mery.
I help high-performing professionals and mission-driven organizations build premium brands that reflect their true value, communicate with clarity, and scale with intention.
With 15+ years leading creative teams and guiding brand transformations, I bring structure to reinvention through positioning, messaging, and a cohesive brand ecosystem designed for long-term growth.
Born in Cape Verde and raised in New England, I learned entrepreneurship from my grandmother, a businesswoman who ran multiple ventures. That legacy shapes how I work, and how I lead every engagement - with excellence, integrity, and purpose.
The Reclamation Blueprint™ Personal Brand Questionnaire ($27)
This personal brand questionnaire is a guided reflection for high-performing professionals ready to clarify how they want to be seen, valued, and positioned.
Your life holds multiple chapters, identities, and defining moments that shape who you are and the work you feel called to bring into the world. This questionnaire is designed to help you explore that landscape with clarity and intention. Each section invites you to reflect on the stories, transitions, values, and visions that form the foundation of your future brand. There are no right or wrong answers. There is only truth, resonance, and self-understanding. Take your time, answer from a grounded place, and allow whatever rises to come forward.
Delivered by email with a welcome letter and the full questionnaire PDF.
***Delivered by email. No instant download.