Let’s Build Your Legacy Brand
You have the vision, the passion, and the quality products or services that make an impact. Now, it’s time to position your brand for long-term legacy.
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
— TARA FRANK
Founder, Moonlock Cuisine
YOUR OFFER IS NOT THE PROBLEM. YOUR BRANDING IS.
Stop fixating on how your brand looks and start focusing on how your brand works.
Are you a struggling to figure out how to launch your brand?
You are not confused about your vision. You’re just caught up in all the marketing noise.
If your message is broad, your market will treat you like a commodity. You need a brand system that clarifies who you serve, what you stand for, and why you win. The marketing tactics come after you gain clarity.
Are you an established org experiencing growing pains?
If the organization has changed, the brand must evolve with it.
Growth, restructuring, and new direction demand coherence. Without it, your teams fragment, your message blurs, and your legacy gets harder to protect.
“Mery is incredible at what she does. She is knowledgeable, professional, responsive and goes the extra mile. I have used Boa Vista Consulting services for website writing services and setup of our brand strategy and voice, as well as writing my professional biography. I could not be more pleased with the work and services she has provided to me throughout the years. I would highly recommend Mery to anyone looking to start, or already in the process of starting a business, or to anyone with an existing business that needs help with strategy and direction.”
— L. KOVACEVIC
Co-Owner & Operations Manager, DK Electric
Featured Programs
The Legacy Brand Incubator™
For startups, founders, and small businesses launching a new brand or venture.
The Legacy Brand Incubator™ applies Strategic Coherence Architecture at startup scale, helping founders establish clarity before growth introduces complexity. Rather than focusing on logos or surface-level branding, this work builds a coherent foundation that can support scale, change, and evolution.
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This is not logo design or a visual refresh.
It is a brand ecosystem build that clarifies how your brand functions across sales, operations, employee experience, and customer experience, so every touchpoint aligns as you grow.
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Program modules include:
Brand Identity
Brand Positioning
Brand Messaging
Brand Strategy
Brand Architecture
Brand Launch
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Supporting services outside of the program include:
A Starter 5-Page Website using SquareSpace
Business Cards + Stationary Development
Brand Style Guide
The Brand Realignment Intensive™
For organizations and institutions navigating growth, restructuring, complexity, or high-stakes decisions.
This engagement resolves misalignment across leadership posture, structure, culture, narrative, and decision-making. The outcome is a brand that works operationally, holds trust through change, and is adoptable across teams. When the organization evolves and the brand does not, teams fragment, messaging blurs, and decisions get expensive. This program ensures your brand works from the inside-out.
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This is not a cosmetic rebrand
It is a systems-level realignment across the organization with branding as the throughline.
I focus on how the brand works operationally, not just how it looks publicly.
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Program modules include:
Organizational Brand Audit
Leadership Team Alignment Questionnaire
If Nonprofit, Board & Leadership Team Governance Review
HR Employee Onboarding & Employee Communications Protocol Review
Cross-Departmental Alignment Review
Brand Architecture Review & Redesign
Brand Identity, Brand Positioning, Brand Messaging, Brand Strategy Build
Internal, Company-Wide Brand Adoption Workshop
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Add-On Services In Partnership with your Marketing Team:
Customer Rebrand Communications Deployment Strategy
Brand Style Guide Development
Website Redesign
/organizational·
rebrand/
:rebranding refers to the process of making substantial changes to a company’s brand identity to create a new image, perception, or positioning in the market.
Supporting Capabilities
The following supporting capabilities are designed to work in tandem with the broader brand work we do together. However, if you feel confident about your brand and would like these services as stand-alone options - book a consultation so we can discuss your goals and how to best support you.
Sales & Funding Support Services
Sponsor, Co-Branding Partnership & Investor Pitch Strategy
Donor Engagement & Grants Strategy
Nonprofit Annual Report Development
Sales Enablement Ecosystem Strategy
Marketing Support Services
Marketing & Advertising Strategy
Marketing Budget & Media Buying Strategy
Content Strategy for Website and Social Media
Communications Support Services
Public Speaking, Speech Writing & Media Prep
Thought Leadership & Executive Team Positioning Strategy
Who I Work With
I partner with visionary founders who model excellence and integrity in leadership and who want to build a legacy brand that combines purpose with profit.
Sustainable Fashion & Handcrafted Goods
E-commerce & Digital Retail
Residential & Commercial Real Estate
Health & Wellness
Tech Startups & Digital Media
Nonprofits & Social Enterprises
“Mery V. was amazing at providing my business with much needed marketing support. She was able to allow Fresh, Raw & Natural to be noticed by others because of the implementation of her brilliant knowledge. Her compassionate and all-in approach helped my business venture off into other profitable avenues. Because of her, I had the confidence to pitch my products to other companies and develop business-to-business relationships that continues to build Fresh, Raw & Natural's "networth". Mery has the gift to listen with a diversified mind; and the ability to proffer a well-balanced evaluation. Her "good cop/bad cop" persona gave a nurtured rendering that was focused and purposeful to the growth and development of my business. I appreciated her hands-on way of assessing Fresh, Raw & Natural through our discussions and her research; which, most importantly, allowed her to come up with an accurately critiqued assessment that helped, not only Fresh, Raw & Natural, but also myself. Thank you Mery!”
— S. DOUGLAS
Proprietor, Fresh, Raw & Natural
/brand·
equity/
:the worth or perceived market value of a brand
Meet Mery Vieira
Founder & Chief Advisor
A Telly Award-winning marketing professional with 15+ years of experience providing clear, candid, and strategic direction to high-achieving leaders, and purpose-driven organizations who want to build profitable, purposeful brands.
Hi, I’m Mery.
I help high-performing professionals and mission-driven organizations build premium brands that reflect their true value, communicate with clarity, and scale with intention.
With 15+ years leading creative teams and guiding brand transformations, I bring structure to reinvention through positioning, messaging, and a cohesive brand ecosystem designed for long-term growth.
Born in Cape Verde and raised in New England, I learned entrepreneurship from my grandmother, a businesswoman who ran multiple ventures. That legacy shapes how I work, and how I lead every engagement - with excellence, integrity, and purpose.
Join The Legacy Brand: INCUBATOR™
A live, online incubator for startup founders who have the vision, but need strategy, structure, and clear next steps to build a brand that can grow.
In 3 weeks, you will build the foundation for a
legacy-ready startup brand.
6 live sessions (90 minutes each).
Hands-on work. Real feedback. Clear deliverables.
You will leave with:
Core brand identity and direction
Messaging pillars and a clear narrative
Positioning that sets you apart
A practical brand strategy you can execute
A 90-day action plan built for your current stage
Choose your cohort
Cohort A: January 13–29
Cohort B: February 10–26
Tuesdays and Thursdays, 7:00–8:30pm ET
Live via Zoom
Seats are limited.
This is a small cohort experience built for feedback and momentum.
“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”
— JOMAYRA TORRES
Founder & Executive Director, Joys In Teaching