Building Brands From The Inside-Out.
We go beyond how your brand looks. We build ecosystems for your entire brand experience.
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
Launch Your Brand With Clarity and Confidence.
We create visuals, yes. But also help you understand your market, develop messaging, refine your pricing, and position for launch.
Our Services
Our services meet you where you are.
Whether your are building a personal brand, launching a new business, or rebranding your established organization - our work helps you build the foundation for a timeless, purpose-driven, legacy brand.
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For individuals navigating reinvention, integration, or visibility transitions.
Deep identity, story, and archetype work that integrates who you are with how you lead, communicate, and show up, without forcing performance or visibility tactics that don’t fit. -
For startups, new ventures, and early stage organizations.
Build it right from day one. From foundational strategy to go-to-market execution, we help you align what your stand for with your target audience, market position, develop a launch strategy that helps you stand out in the market. -
For organizations undergoing restructuring or navigating change.
If your brand no longer reflects your growth stage, it might be time for a rebrand. We use the principles of Strategic Coherence Architecture to connect your marketing, sales, communications, operations, and culture using branding as a throughline for creating cohesion across your business.
Restructuring Can Be Messy.
Rebranding Doesn’t Have To Be.
Branding can serve as the throughline that aligns sales, operations, marketing, and organizational culture. Our application of Strategic Coherence Architecture ensures that there is cohesion across your business and brand experience.
Our Method
We go beyond how your brand looks. We build ecosystems to make sure it works from the inside-out.
We combine branding principles, change management best practices, and strategic coherence architecture to build brands from the inside-out. Click to learn how our methodology works.
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Our approach helps you end the fragmentation between your personal narrative and professional world. We integrate your lived experience, expertise, hobbies, values, and vision into a cohesive brand.
Then we build the containers: frameworks, messaging, and decision tools that keep your personal and business goals aligned, whether you are building an empire of one or expanding your influence and visibility.
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For new businesses, our approach helps you clarify your market positioning, refine your pricing, clean up your org structure, set the right brand architecture for long-term goals, and align operations so you are ready to meet customers at every touchpoint, before you launch.
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For established organizations, our approach supports complex change: restructuring, rebranding, or a refresh. Change can get messy. We bring order.
We uncover gaps between marketing, sales, product, and operations, then build the frameworks and playbooks that support the sales pipeline and connect the customer journey. We also support internal brand adoption so leadership and employees align, and brand standards are embodied, not just communicated.
Build a Personal Brand That Leaves a Legacy
You have the expertise, the years of experience, and the credentials to back it up. Now, it’s time to position yourself for visibility that scales and impacts.
Our Clients
We partner with individuals and organizations who are building purpose-driven, legacy brands.
Executives & Organizational Leaders
Thought Leaders & Industry Experts
Influencers & Lifestyle Personalities
Creators, Consultants & Solopreneurs
Board Advisors & Investors
Activists & Advocates
Sustainable Fashion & Handcrafted Goods
E-commerce & Digital Retail
Residential & Commercial Real Estate
Health & Wellness
Tech Startups & Digital Media
Nonprofits & Social Enterprises
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
— TARA FRANK
Founder of MoonLock Cuisine
Commitment To Excellence
Telly® Award-Winner
Where to start?
Every engagement begins with a strategic consultation to determine the right path forward.