/brand·

positioning/

:the unique value that a brand presents to its customer, its position in the marketplace, and how it differentiates itself from the competition.

Services & Programs

Strategic Support for Visionary Founders and Legacy Builders

My services are designed to meet clients at pivotal stages in their brand growth journey—whether launching a new brand, undergoing a transformative rebrand, or scaling for expansion. With over 15 years of experience in strategic brand development, I integrate timeless brand principles, consumer psychology, competitive analysis, and market insight with deep discovery into your organizational structure or personal journey. The result is a bespoke strategic brand roadmap that aligns your vision, clarifies your positioning, and sets the foundation for long-term impact.

  • Launch Your Brand

    For early-stage founders and personal brands ready to clarify their vision and launch with confidence.

    Services For Personal Brands
    ✔ Brand Audit & Strategy Session
    ✔ Resume Review & Edit
    ✔ Linkedin, Facebook, Instagram Bio Review & Edit
    ✔ Website Bio or Full Website Review & Edit
    ✔ Executive Bio Review & Edit
    ✔ Thought Leadership, PR & Media Strategy
    ✔ Media Interview, Public Speaking Prep, and Speech Writing

    Launch Services For Startups & Early-Stage Founders
    ✔ Brand Audit & Strategy Session
    ✔ Business Plan Review & Edit
    ✔ Pricing Model Review & Strategy
    ✔ Revenue Model Review & Strategy
    ✔ Sponsor Pitch Deck Review & Edit
    ✔ SWOT Analysis, Competitor Analysis, Market Analysis
    ✔ Target Audience Review (Demographics, Psychographics, Ideal Buyer Personas)
    ✔ Brand Archetype Review & Strategy
    ✔ Brand Architecture Review & Strategy
    ✔ Brand Messaging Review & Strategy
    ✔ Marketing Strategy & Marketing Budget Planning
    ✔ Sales Strategy & Customer Journey Mapping

    Start here if:
    You’re in the early stages of building your personal brand or starting your business.

  • Grow Your Brand

    If your brand no longer reflects your growth stage, it’s time for a strategic transformation. I specialize in guiding individuals and organizations through rebrands, restructuring, expansion.

    Growth & Rebrand Services For Personal Brands
    ✔ All services included in Launch Package +

    Brand Identity Shift (your image, your goals, your expertise, your vision revisited)

    Brand Messaging Shift (your story, your narrative change, your brand pillars and socio-political stance revisited)

    Brand Positioning Shift (your unique value proposition, your competitive edge, your signature offers, your thought leadership platform revisited)

    Growth & Rebrand Services For Established Businesses

    ✔ All services included in Launch Package +
    ✔ New Market Pilot Testing
    ✔ New Target Audience Testing
    ✔ New Products Focus Group Testing
    ✔ Customer Relations Audit
    ✔ Customer Appreciation Campaign
    ✔ Customer Loyalty Program Strategy & Implementation

    Start here if:
    You are preparing for a rebrand, visibility push, or major growth phase.

  • Align Your Brand

    For organizations seeking deeper internal alignment, culture transformation, and team clarity.

    Your brand isn’t just what you say—it’s what your team believes and how they show up. I help leaders align internal culture, communication, and strategy to ensure your external brand is authentically supported from within. This work is especially vital during organizational change or restructuring, when clarity, consistency, and trust are critical.

    Internal Brand Adoption & Brand Alignment Services for Organizations

    ✔ Internal Brand Audit, Leadership Alignment, & Organizational Culture Check
    ✔ Press Coverage Review, Public & Previous Employee Perception Check, ✔ Board & Shareholder Temperature Check
    ✔ Leadership Team Reset Workshop or Retreat Planning (if necessary)
    ✔ Employee Reset Workshop or Retreat Planning

    Start here if:
    You’re scaling your team, refreshing your brand internally, or improving brand consistency across departments.

/organizational·

rebrand/

:rebranding refers to the process of making substantial changes to a company’s brand identity to create a new image, perception, or positioning in the market.

Join The Legacy Brand: INCUBATOR™


A Live, Online, Brand Bootcamp for small business owners who have the brand vision —but need strategic guidance to move forward with clarity and confidence.


Join my 6-Week Program.
18 Hours of Instruction on Brand Identity, Messaging, Positioning, and Strategy. Plus, interactive Q&A and Bonus 1-Hour Private Consultation.

$450 per attendee

Seats limited to 12 Participants.
Secure your spot in the next live cohort:

Aug 5th
Tues & Thurs 7pm - 8:30pm ET
Live via Zoom

/thought·leader/

:a person whose views are taken to be authoritative and influential.

Ready to build your legacy brand?

Let’s create something timeless, aligned, and deeply impactful—together.