/brand·
positioning/
:the unique value that a brand presents to its customer, its position in the marketplace, and how it differentiates itself from the competition.
Services & Programs
Strategic Consulting for Brands in Transition
For visionary founders, thought leaders, and leadership teams navigating growth, reinvention, or internal transformation.
Our services are designed to meet clients at pivotal stages in their brand growth journey whether launching a new brand, undergoing a transformative rebrand, or scaling for expansion. With over 15 years of experience in strategic brand development, we integrate timeless brand principles, consumer psychology, competitive analysis, and market insight with deep discovery into your organizational structure or personal journey. The result is a bespoke strategic brand roadmap that aligns your vision, clarifies your positioning, and sets the foundation for long-term impact.
FOCUS AREAS
Personal Branding
Position yourself with purpose. We help founders, executives, experts, and creatives articulate their unique voice, define their niche, and build a magnetic personal brand that fuels influence, credibility, and opportunity.
New Business Launch
Build it right from day one. From strategic brand foundations (brand identity, brand positioning, brand messaging) to brand launch planning (go-to-market brand strategy, brand activation), we guide startups and newly established organizations build a brand that resonates, differentiates, and scales.
Organizational Rebrand
If your brand no longer reflects your growth stage, it’s time for a strategic transformation. We lead organizations through end-to-end rebrand and restructuring processes, clarifying your purpose, aligning your culture, and bringing your renewed brand vision to life.
/personal·
brand/
:A personal brand is a widely recognized and consistent perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements; personal branding is the process of creating a recognizable professional name and reputation for a person.
SIGNATURE PROGRAMS
Introducing The Legacy Brand™ Program Suite. Your brand is more than visuals or messaging. It's the lasting impression you leave, the space you claim, and the value you communicate. The Legacy Brand™ Program Suite is a collection of signature offerings designed to guide individuals, startups, and organizations through brand transformation with clarity, depth, and strategy. Whether you're building your presence, launching something new, or evolving from the inside out, there's a program designed to take into your next brand chapter.
Personal Brand Development Program
The Legacy Brand: Persona™ - Shape how the world sees you, with clarity, confidence, and credibility.
Brand Audit & Brand Vision Mapping
Brand Personality Discovery & Alignment
Brand Strategy Development
Brand Assets Building (Professional Bio, Resume Review, Social Media Bio & Presence, Personal Website Review & Editing)
Media Interview & Public Speaking Prep
Speech Writing & Editing
*2 - 6 weeks, starting at $1,800
New Businesses Brand Development Program
The Legacy Brand: Incubator™ - Build a lasting brand from the ground up, with a strategic path forward.
Brand Audit & Business Assessment (review existing materials, conduct strategic leadership questionnaire)
Brand Identity (mission, vision, values, visuals, brand archetype, brand architecture)
Brand Positioning (target audience, competitor landscape, unique value prop, pricing model)
Brand Messaging (key pillars, tone of voice, story/narrative, what your brand stands for)
Brand Strategy (go-to-market launch & roll out plan)
*6 weeks - 12 weeks, starting at $4,500
Organizational Rebrand & Brand Adoption Program
The Legacy Brand: Reset™ - Re-align your organization to reflect your new brand vision.
Brand Audit & Business Diagnostic
Clarity & Leadership Alignment on New Brand Vision
Brand Assets & Brand Guideline Development
New Brand Standards Communication Across Organization
Integration of Brand Standards Across Business Ecosystem (Sales Enablement Tools, Operations & Customer Service Guidelines)
*3 - 6 months, starting at $7,200
/thought
·leader/
:a person whose views are taken
to be authoritative and influential.
PROVEN PROCESS
Step 1 (Clarity): Book A Consultation
A complimentary strategy conversation to explore your goals, challenges, and vision. Together, we’ll identify your most immediate opportunities and determine the right starting point.
*60-90 minutes via Zoom
Step 2 (Strategy): Perform A Brand Assessment
A comprehensive diagnostic that provides the insight and direction needed to move forward with confidence. You’ll receive a full assessment, a strategy call, and a customized roadmap that highlights the next 3, 6, and 12 months.
*1-2 weeks depending on complexity of business
Step 3 (Implementation): Select A Program Path
We don’t just deliver brand assets. We deliver clarity across the entire business ecosystem—helping businesses solve growth bottlenecks by aligning their marketing, sales, and operations under one cohesive strategy.
*6 weeks to 90 days depending on complexity of organization
/organizational·
rebrand/
:rebranding refers to the process of making substantial changes to a company’s brand identity to create a new image, perception, or positioning in the market.
WORKSHOPS & EVENTS
Educational Workshops
Join our incubator workshops to gain the knowledge, tools, and advisory support necessary to launch, scale, or rebrand your business.
Brand Activation Events
Allow us the opportunity to deliver an elevated experience through our experiential events, including fundraising, product launches, and grand opening events.
Brand Adoption Programs
We offer internal employee training, leadership seminars, and team building retreats to galvanize the organizational culture around your new or refreshed brand.
/brand·
messaging/
:a brand’s voice; how the brand communicates what it stands for, its core values, and brand promise
ONGOING SUPPORT
The Advisory Partnership
A long-term retainer offering access to your trusted brand advisor. Whether you’re a thought leader preparing for visibility opportunities or a leadership team navigating change, this partnership ensures you have expert counsel at every step.
Best for: Clients ready for continuous, board-level or executive guidance.