The Legacy Brand: INCUBATOR™

Ready to Build Your Legacy Brand?

In today’s competitive market, ordinary brands fade away. But legacy brands? They command attention, attract value-aligned customers, and create lasting impact.

The Legacy Brand: INCUBATOR™ is a 2-week live bootcamp designed for purpose-driven entrepreneurs who want to scale their brand with clarity, strategy, and confidence.

My workshops are small group learning experiences limited to 5-10 participants per session, ranging from 2-week intensives to 6-week programs.

I cover the full brand development process, in digestible bite-sized learning modules with actionable exercises to implement right away on your business.

Workshop topics include brand identity, brand messaging, brand positioning, brand strategy, internal brand adoption, and how to plan small, bespoke brand activation events.

Workshops are rigorous, information-packed, and the interactive small group format allows for open questions and peer-to-peer engagement.

Who This Is For

This bootcamp is for you if you’re a small business owner or solopreneur ready to level up your brand and attract the right clients, employees, and partners.

✔ Startups & Small Business Owners

You want a brand strategy that attracts your ideal clients and sets you apart from the competition.

✔ Solopreneurs Transitioning to Employer Status

You need a brand that speaks to potential employees and partners, while continuing to attract clients.

What You Gain

In just 2 weeks, you’ll walk away with a powerful, profitable brand that helps you stand out, build trust, and drive growth.

  • Brand Identity: Define your brand’s core values, voice, and visual identity.

  • Brand Messaging: Create messaging that resonates with your audience and sets you apart as a leader.

  • Brand Positioning: Position yourself as an industry leader with a clear value proposition.

  • Business Model & Pricing Strategy: Build a scalable business model with a pricing strategy that attracts high-value clients.

  • Brand Strategy: Leave with a step-by-step roadmap to implement your brand strategy and accelerate growth.

Why This Program Is Different

This isn’t just another online course. It’s a high-touch, personalized experience with direct access to me and a supportive community of entrepreneurs.

  • Live Coaching: 2x 90-minute sessions per week, plus live Q&A and personalized feedback.

  • Exclusive Resources: Custom workbooks, templates, and tools tailored to your business.

  • Premium Networking: Connect with a small cohort of entrepreneurs, limited to just 10 participants for a personalized experience.

Program Schedule

Your Time Investment

  • 2 Weeks Each Session

  • Live Online via Zoom

  • Tuesdays & Thursdays

    7:00 PM - 8:30 PM ET

Spring Schedule

  • Session 1: May 20 - May 30

  • Session 2: June 3 - 13

  • Session 3: June 17 - 27

What Past Clients Have To Say

“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”

JOMAYRA TORRES
Founder & Executive Director, Joys In Teaching
___

“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”

TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
___

“From the outset of our collaboration, Mery has been pivotal in shaping the marketing strategy for Dr. Shea LLC. She meticulously assisted with crafting our brand’s identity, from selecting the perfect color palette to defining our archetype, ensuring our messaging resonated clearly with our intended audience. Mery’s commitment extended beyond just professional advice; she invested considerable time in understanding both my personal and business goals, which has been fundamental in tailoring a strategy that feels authentic and effective. This week, as our Facebook group, BCBA Resources, will reach a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance and expertise. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement. I enthusiastically recommend Mery to anyone seeking to elevate their brand with a thoughtful and impactful marketing strategy.”

DR. SHANNON SHEA
Dr. Shea LLC. - Behavior Change Education Practice
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“Hi Mery, Working with you was one of the best decisions in starting my business. When we started, I just had a business idea and knew the service that I wanted to provide, but you helped me to get the clarity to develop a viable business strategy. Your expertise amazed me and your knowledge about everything from marketing, branding, human psychology, pricing, and customer behavior contributed to me creating a robust business and marketing plan. You helped me discover things that I would have never thought of such as my brand identity, what I wanted my clients to feel and experience and what I want to represent and stand for as a business. After every call, I was blown away by the knowledge that you shared and felt so encouraged and empowered to move forward. I was confident that I had the tools to build the bricks for success. I also appreciate the support outside of the sessions and feedback on my implementation. I would recommend you to anyone business owners who want to build a strategic business brand. Thanks for everything.”

MAGDALA ADELEKE
Owner, Financial Therapeace
___

“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."

TARA FRANK
Founder of MoonLock Cuisine
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“First and foremost, Mery encouraged me to start my childcare business. She is a true leader because her passion comes from a deep desire to help others succeed, especially women entrepreneurs. Not only did she provide strategies and ideas on how to promote my business, gave me constructive criticism on my website, and marketing materials, she also helped me legalize my daycare within my state, and chose an insurance policy to protect my business. We need someone smart, dedicated, determined, and disciplined like Mery on our team, and I am happy to recommend her to anyone who is starting a business.”

MARLENE ANDRADE
Owner, Nurturing Daycare
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Meet Your Coach: Mery Vieira

Telly Award-Winning Strategic Brand Advisor & Founder of Boa Vista Consulting

I’ve helped visionary entrepreneurs and mission-driven organizations develop brands that create lasting impact. My passion for helping entrepreneurs comes from my Cape Verdean roots—growing up in a fishing community, watching my serial entrepreneur grandmother sell goods on the open market, own a hardware store, and run a bar at the airport. Now, after graduating from Rhode Island College with a bachelor’s degree in English literature and leveraging my love of storytelling to develop brand messaging, manage brand reputations, and strategically position brands for market launch and expansion in both the nonprofit and corporate sectors - I’m here to help you build a brand that aligns with your vision, attract an audience that resonates with your brand values, and positions you for long-term success. Join me, and let’s work together to build your legacy brand.

Ready to Build Your Legacy Brand?

 SPRING ENROLLMENT NOW OPEN!
Join The Legacy Brand Incubator™

 Take the next step toward building your powerful, purpose-driven brand.

Seats are limited to
10 participants per session.

Your Time Investment

2 Weeks Each Session
Live Online via Zoom
Tuesdays & Thursdays
7:00 PM - 8:30 PM ET

Spring Schedule

Session 1: May 20 - May 30
Session 2: June 3 - 13
Session 3: June 17 - 23

$297
per attendee