Helping visionary leaders and purpose-driven organizations build impactful brands.
Let’s Build Your Legacy Brand
Hi, I’m Mery
Telly Award-Winning Brand Strategist, Marketing Leader & BVC Founder
For over 15 years I’ve helped visionary entrepreneurs and purpose-driven organizations clarify their message, elevate their presence, increase visibility, and build brands rooted in integrity and impact.
In addition to my current role as a marketing director, I consult part-time with a select number of clients each quarter — offering strategic support that blends brand psychology, market research, storytelling, and business strategy.
Whether you're a solopreneur building your personal brand, a founder launching your business, or organizational leader undertaking an organizational rebrand - I can help you align your brand vision with business objectives. Let’s work together to build your legacy brand. ~Mery Vieira
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
/brand·
identity/
:the purpose, core values, personality, as well as visible elements that identify and distinguish the brand in consumers' minds
What I Do
I work with individuals and organizations who are navigating critical stages in their brand development - launch, rebrand, expansion. My expertise is helping you transition through these stages with clarity and a strategic path forward.
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Let’s get right to work on a full assessment and SWOT analysis of your brand to clarify your brand vision, goals, challenges and opportunities.
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Let’s work together to understand your products and services, target audience, unique value proposition, competitor landscape, pricing model, business model and brand architecture.
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Let’s work together to discover, identify, and develop your story, core values, vision, mission, brand archetype, color palate, typography, image, and overall visual aesthetics.
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Let’s work together to craft your brand narrative, establish your brand voice, define your brand pillars, key words for SEO, and content strategy.
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We put it all together to chart the course for your go-to-market strategy.
/brand·
positioning/
:the unique value that a brand presents to its customer, its position in the marketplace, and how it differentiates itself from the competition.
Focus Areas
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Personal Brand Development
Through tailored guidance and strategic insights I help you leverage your expertise, and transform your passion, into a compelling personal brand, enabling you to create multiple revenue streams and partnership opportunities.
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New Business Launch
Through custom branding solutions I ensure that new business owners like you have a clear roadmap for navigating the development and launch of your new with clarity and actionable steps for long-term success.
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Restructure & Rebrand
I specialize in helping individuals and organizations transition through critical stages in their brand development. Whether you are evolving your personal brand into a full-scale business or already have an established business that needs a brand refresh - I will work with you to develop a strategic roadmap for your newly reimagined and redefined brand.
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Brand Adoption Programs
Improving organizational culture and ensuring that brand standards are followed requires the collaboration of cross-functional teams. I partner with your human resources and senior leadership team to develop custom internal brand adoption programs to transform your employees into committed and enthusiastic brand ambassadors.
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Brand Education Workshops
Join my immersive and interactive group workshops to learn branding best practices and gain the tools and insights needed to become an informed driver and decision maker of your brand’s journey.
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Brand Activation Events
My bespoke events planning services, ensures an exclusive, white-glove experience for your customers, employees, partners, and VIP guests to experience your brand first - before it hits the wider market, ensuring that you test your products and ideas in an intimate setting with key influencers who will provide insights and feedback for your product or service launch.
How We Can Work Together
I currently partner with a small number of clients each quarter to deliver bespoke, high-touch consulting services.
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You can select between a Free Discovery Call, a Personal Brand Assessment, or Business Assessment. Click Here to learn about what is included in each session.
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Let’s discuss your brand needs and design a tailored program for your brand development. Book a Free Discovery Call to start our conversation.
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My workshops are small group learning experiences limited to 5-10 participants per session, ranging from 2-week intensives to 6-week programs.
I cover the full brand development process, in digestible bite-sized learning modules with actionable exercises to implement right away on your business.
Workshop topics include brand identity, brand messaging, brand positioning, brand strategy, internal brand adoption, and how to plan small, bespoke brand activation events.
Workshops are rigorous, information-packed, and the interactive small group format allows for open questions and peer-to-peer engagement.
Click Here to Learn More
Personal Brand Clients
I specialize in partnering with ambitious solopreneurs striving to craft an empire of one. My mission is to transform your vision into a world-class brand that resonates with your purpose and captures the attention of your target audience. By combining strategic insight with a deep understanding of your unique journey, I help you cultivate a timeless and impactful identity that stands out in a competitive landscape. Together, we will elevate your brand to new heights, ensuring it reflects your aspirations and fulfills your potential. Your empire awaits—let me guide you in its creation.
Executives & Organizational Leaders
Thought Leaders & Industry Experts
Influencers & Lifestyle Personalities
Solopreneurs, Creators & Consultants
Investers & Board Advisors
Activists & Advocates
“From the outset of our collaboration, Mery has been pivotal in shaping the branding strategy for Dr. Shea LLC. She meticulously assisted with crafting our brand’s identity, from selecting the perfect color palette to defining our archetype, ensuring our messaging resonated clearly with our intended audience. Mery’s commitment extended beyond just professional advice; she invested considerable time in understanding both my personal and business goals, which has been fundamental in tailoring a strategy that feels authentic and effective. This week, as our Facebook group, BCBA Resources, will reach a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance and expertise. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement. I enthusiastically recommend Mery to anyone seeking to elevate their brand with a thoughtful and impactful marketing strategy.”
— DR. SHANNON SHEA
Owner, Dr. Shea LLC. - Behavior Change Education Practice
/brand·
strategy/
: the plan for how the brand should be perceived in the marketplace
Business Clients
I collaborate closely with innovative leaders at the helm of startups, social enterprises, and nonprofit organizations. My mission is to harness your passion and vision, crafting compelling brand identities that resonate profoundly with your audiences. By blending strategy with creativity, we work together to develop a brand that not only stands out but also drives meaningful engagement and inspires positive change in the world. Together, we build timeless brands that reflect purpose and a commitment to making a difference.
Sustainable Fashion & Handcrafted Goods
E-commerce & Digital Retail
Residential & Commercial Real Estate
Health & Wellness
Tech Startups & Digital Media
Nonprofits & Social Enterprises
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
—TARA FRANK
Founder of MoonLock Cuisine
Let’s have a conversation.
Let’s start a conversation to discuss your business goals and brand vision.
Join The Legacy Brand: INCUBATOR™
I lead Live Online Brand Bootcamps for early-stage small business owners who have the brand vision —but need strategic guidance to move forward with clarity and confidence.
Join my 2-Week Intensive.
6 Sessions. 12 Hours of Instruction on Brand Identity, Messaging, Positioning, and Strategy. Plus, interactive Q&A and Bonus 1-Hour Private Consultation with me.
Limited to 10 Participants Per Cohort.
$297 per attendee
Next Cohort: May 20th - 30th
Tues & Thurs 7pm - 8:30pm ET
Live via Zoom
Curated Branding Tips In Your Inbox
Subscribe to The Legacy Brand™ quarterly e-newsletter. Your ultimate guide to building a profitable, purpose-driven brand.
What to expect:
Lessons & Case Studies: Insights from iconic brands and why they’re worth studying.
Actionable Steps: Practical tips for clarifying your brand vision and setting strategic goals.
Engagement & Support: We value relationships. Have questions? We’ll answer them personally and may even feature your question in our next e-newsletter.
Exclusive Updates: Stay in the loop on upcoming workshops, meetups, and special events.
Subscribe Now for branding inspiration delivered straight to your inbox.
