We help visionary entrepreneurs, creatives, nonprofits, and sustainable luxury businesses build timeless, impactful brands.
Build Your Legacy Brand
You have the vision. We have the strategy to help you realize it.
Whether you’re building a personal brand, launching a business, or rebranding an existing organization, we can help you transition through the next chapter of your brand journey.
Led by award-winning brand strategist Mery Vieira, we bring over 15 years of expertise helping founders, executives, creatives, and mission-driven organizations transform their vision into a timeless brand that integrates profit with purpose—inspiring generations to come.
Let’s build your legacy brand.
/brand·
identity/
:the purpose, core values, personality, as well as visible elements that identify and distinguish the brand in consumers' minds
Focus Areas
We offer tailored, comprehensive advisory to meet you where you are in your brand growth journey. Every stage of development is thoughtfully designed to provide both timely strategic support and long-term brand value.
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Position yourself with purpose. We help founders, executives, experts, and creatives articulate their unique voice, define their niche, and build a magnetic personal brand that fuels influence, credibility, and opportunity.
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Build it right from day one. From strategic brand foundations (brand identity, brand positioning, brand messaging) to brand launch planning (go-to-market brand strategy, brand activation), we guide startups and newly established organizations build a brand that resonates, differentiates, and scales.
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If your brand no longer reflects your growth stage, it’s time for a strategic transformation. We lead organizations through end-to-end rebrand and restructuring processes, clarifying your purpose, aligning your culture, and bringing your renewed brand vision to life.
/brand·
elasticity/
: the degree to which a brand can branch out of its familiar offerings and introduce new products into the market without alienating its core customer base
What Makes BOA Different
We don’t just deliver brand assets. We deliver clarity across your entire business ecosystem. BOA bridges the gap between vision and execution, aligning your brand, sales, marketing, and operations under one cohesive, scalable strategy.
We help remove growth bottlenecks by combining brand clarity with business intelligence, so every part of your business moves in sync, with insight and intention.
When your brand aligns with your internal structure, everything becomes more focused, more powerful, and more profitable.
And for personal brands, we help you lay the strategic foundation to scale an empire of one, with clarity and confidence.
/brand·
strategy/
: the plan for how the brand should be perceived in the marketplace
Who We Work With
We collaborate with a wide range of clients, from dynamic individuals to mission-driven organizations. Each partnership is guided by a tailored, strategic approach designed to meet their distinct goals and challenges. Below is a curated selection of the diverse clients We’ve had the honor of supporting — leaders and innovators across industries who are building brands with lasting impact.
Executives & Organizational Leaders
Thought Leaders & Industry Experts
Influencers & Lifestyle Personalities
Creators, Consultants & Solopreneurs
Board Advisors & Investors
Activists & Advocates
Sustainable Fashion & Handcrafted Goods
E-commerce & Digital Retail
Residential & Commercial Real Estate
Health & Wellness
Tech Startups & Digital Media
Nonprofits & Social Enterprises
What Clients Are Saying
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
Client Outcomes
Our clients walk away with:
a clear, aligned brand strategy
a scalable marketing plan
a business structure built for growth
a renewed sense of clarity and confidence
Let’s have a conversation. We’d love to learn more about your goals and explore how we can help support your brand vision.
Join The Legacy Brand: INCUBATOR™
A Live, Online, Brand Bootcamp for small business owners who have the brand vision —but need strategic guidance to move forward with clarity and confidence.
Join our 6-Week Program.
18 Hours of Instruction on Brand Identity, Messaging, Positioning, and Strategy. Plus, interactive Q&A and Bonus 1-Hour Private Consultation.
$497 per attendee
Seats limited to 12 Participants.
Secure your spot in the next live cohort:
Oct 14th - Nov 18th
Tues & Thurs 7pm - 8:30pm ET
Live via Zoom
Curated Branding Tips In Your Inbox
Subscribe to The Legacy Brand™ Journal. This quarterly newsletter is your go-to resource for sustainable brand growth, strategic positioning, and powerful storytelling insights.
What to expect:
Lessons & Case Studies: Insights from iconic brands and why they’re worth studying.
Actionable Steps: Practical tips for clarifying your brand vision and setting strategic goals.
Engagement & Support: We value relationships. Have questions? We’ll answer them personally and may even feature your question in our next e-newsletter.
Exclusive Updates: Stay in the loop on upcoming workshops, meetups, and special events.
Subscribe Now for branding inspiration delivered straight to your inbox.